"Consider one of the current transitions of industrial enterprises towards the integration of service activities. The objective is to provide a diagnostic approach to the industrial company as well as scientific knowledge about the servitization, the service economy, and on models to drive this transition and organizational strategic business."
"The ServINNOV project aims at studying one of the current changeovers of industrial companies from a production and innovation process essentially based on material goods to the integration of multiple service activities.
What is at stake is the study of the processes behind this strategic and organizational innovation through services, this innovation being understood in a sustainable performance perspective. That is, is it possible to connect strategic evolutions of firms towards competitiveness and growth with sustainable development at stake on a firm and on a territorial level."
"This research project aims at studying two complementary issues.
The first is the analysis of the evolution of an industrial company from a material goods production to an integrated offer of goods and immaterial services, and possibly to a full servitization where the product is only available through a service offer (functional economy model). This organizational evolution can provide all the stakeholders (producers, customers, institutional and territorial ones) with new value creation opportunities along the product life-cycle.
The second issue concerns the way the added value created through servitization can contribute to sustainable development requirements (economical, environmental, and social ones). The sustainable development stakes will be analyzed first on a firm level, where the product/service combination can lead firms, in a strategic way, to adopt an eco-design approach, and to take into account the overall life-cycle of the product system. On a second level, the transition to a functional economy model changes the relations between firms and their external stakeholders. Thus, the analysis should consider the role of the multiple territorial relations of firms in the servitization process."