Problem
How to support the implementation of Kansei concepts (feeling and semantics) throughout the design process of branded products.
PhD student: Golnoosh RASOULIFAR
Université de Grenoble, 2010
Directors: Daniel Brissaud, Guy Prudhomme
PhD student: Golnoosh RASOULIFAR
Université de Grenoble, 2010
Directors: Daniel Brissaud, Guy Prudhomme
Methods
Literature review:
Interviews:
- User experience, User perception, Kansei Engineering
- Brand identity, brand management
- Emotional design, Design for aesthetics
- Communication and collaboration
Interviews:
- Academics (in UK and France)
- Product designers ( UK and France)
Results
actors contributing to the complexity of the problem:
- General making the brand attributes explicit
- General expressing and communicating Kansei aspects of brand and of product
- Differences in interpretation of Kansei concepts by individual/ companies/ professional groups
- Annotation on sketches or CAD models
- DSM based matrix Skippi mapping