Support of the implementation of Kansei concepts throughout the design process of branded products.

How to support the implementation of Kansei concepts (feeling and semantics) throughout the design process of branded products.

PhD student: Golnoosh RASOULIFAR
Université de Grenoble, 2010
Directors: Daniel Brissaud, Guy Prudhomme

Literature review:

• User experience, User perception, Kansei Engineering
• Brand identity, brand management
• Emotional design, Design for aesthetics
• Communication and collaboration

Interviews:

• Academics  (in UK and France)
• Product designers ( UK and France)

  actors contributing to the complexity of the problem:

• General making the brand attributes explicit
• General expressing and communicating Kansei aspects of brand and of product
• Differences in interpretation of Kansei concepts by individual/ companies/ professional groups

Possible solution for the better communication of Kansei between product designers and engineering designers:

• Annotation on sketches or CAD models
• DSM based matrix Skippi mapping