Support of the implementation of Kansei concepts throughout the design process of branded products.

Problem

How to support the implementation of Kansei concepts (feeling and semantics) throughout the design process of branded products.

PhD student: Golnoosh RASOULIFAR
Université de Grenoble, 2010
Directors: Daniel Brissaud, Guy Prudhomme

Methods

Literature review:

User experience, User perception, Kansei Engineering
Brand identity, brand management
Emotional design, Design for aesthetics
Communication and collaboration

Interviews:

Academics (in UK and France)
Product designers ( UK and France)

Results

actors contributing to the complexity of the problem:

General making the brand attributes explicit
General expressing and communicating Kansei aspects of brand and of product
Differences in interpretation of Kansei concepts by individual/ companies/ professional groups

Possible solution for the better communication of Kansei between product designers and engineering designers:

Annotation on sketches or CAD models
DSM based matrix Skippi mapping

Update - 07/10/2014